Privacy Policy
Effective Date: July 4, 2026
Buffalo Digital Advertising respects your privacy. This Privacy Policy explains what information we collect, how we use it, when we may disclose it and the choices available to you.
This Policy applies to:
- https://buffalodigitaladvertising.com
- Forms, downloads and communications connected to the Website
- Business inquiries and client relationships
- Digital marketing services that refer to this Policy
Some information is processed by Buffalo Digital Advertising for its own business purposes. Other information may be processed on behalf of a client that controls the campaign, website, audience or customer relationship.
When we process information solely under a client's instructions, that client's privacy policy and instructions may also apply.
Today, Buffalo Digital Advertising does not operate a proprietary client portal, dashboard platform or CRM database. Website form submissions are stored in a private lead-management table used to respond to inquiries and are not exposed through any client-facing login or self-service system. If that changes in the future, this Policy will be updated before any such system goes live.
1. Contact Information
Buffalo Digital Advertising
14 Lafayette Square
Buffalo, NY 14203
Phone: 716-203-1777
Email: info@buffalodigitaladvertising.com
Website: https://buffalodigitaladvertising.com
2. Information We May Collect
The information we collect depends on how you interact with us and which services are involved.
Information You Provide Directly
We may collect information when you:
- Submit a contact form
- Request a consultation
- Download a guide, report or whitepaper
- Subscribe to emails or updates
- Call, email or communicate with us
- Request a proposal
- Become a client
- Provide campaign materials or instructions
- Apply for work or a business relationship
- Attend a meeting, webinar or event
This information may include:
- Name
- Business name
- Job title
- Email address
- Telephone number
- Mailing address
- Website address
- Marketing goals
- Budget information
- Service interests
- Preferred markets or audiences
- Communications and correspondence
- Appointment information
- Files, creative materials or other information you submit
Client and Business Information
When providing services, we may collect or receive:
- Client contact information
- Account and project information
- Campaign goals and budgets
- Advertising account identifiers
- Website and landing-page information
- Creative assets
- Brand materials
- Audience requirements
- Media plans
- Performance reports
- Lead and conversion information
- Billing and transaction records
- Contracts and service records
- User access and authorization information
Do not send passwords, full payment-card details, Social Security numbers or other highly sensitive information through an ordinary contact form or email unless we specifically request it through an approved secure method.
Information Collected Automatically
When you use the Website, we and our service providers may automatically collect information such as:
- Internet Protocol address
- Browser type
- Device type
- Operating system
- Referring website
- Pages viewed
- Links clicked
- Date and time of activity
- Approximate geographic area
- Form and download activity
- Advertising and cookie identifiers
- Website session information
- Traffic source
- Interactions with embedded content
- Technical and security information
We may use cookies, pixels, tags, scripts, local storage and similar technology to collect this information.
Information From Other Sources
We may receive information from:
- Clients
- Advertising platforms
- Website analytics providers
- Data and audience providers
- Social media platforms
- Search engines
- Customer relationship management systems
- Email service providers
- Call-tracking providers
- Publicly available business sources
- Business directories
- Referral partners
- Event or webinar providers
- Vendors and service providers
We may combine this information with information collected directly.
3. Advertising and Audience Data
Buffalo Digital Advertising provides digital marketing services that may involve advertising, measurement, audience selection, retargeting and campaign reporting.
Depending on the service and client instructions, information used or processed may include:
- Advertising identifiers
- Cookie identifiers
- Device identifiers
- Hashed or pseudonymized identifiers
- Approximate location
- Geographic areas
- Website visits
- Page views
- Ad impressions
- Ad clicks
- Video views
- Form submissions
- Calls
- Purchases or other conversions
- Audience interests
- Demographic ranges
- Business and professional characteristics
- Search activity or intent categories
- Engagement with advertisements
- Campaign attribution information
Some audience information may be grouped, modeled, inferred or supplied by third-party advertising and data providers. We do not guarantee that third-party audience information is complete or perfectly accurate.
4. Location-Based Advertising
Some services may use location-related information to deliver or measure advertising around defined geographic areas.
These services may include:
- Geofencing
- Geo-conquesting
- Location-based audience targeting
- Store-visit measurement
- Geographic campaign reporting
- Advertising based on approximate location
Location-based information may be collected or supplied by advertising platforms, mobile applications, data providers or other service providers.
Buffalo Digital Advertising does not independently control how every third-party mobile application obtains location permission. Those applications and providers are responsible for their own notices, permissions and privacy practices.
A person may be able to limit location access through mobile-device settings, application settings or available advertising controls.
5. Data Tracking Pixels and Retargeting
We may use or help clients use tracking pixels, tags, cookies and similar tools.
These tools may be used to:
- Measure website activity
- Understand traffic sources
- Build advertising audiences
- Retarget prior website visitors
- Measure campaign results
- Connect advertising activity with leads or conversions
- Limit ad frequency
- Improve website or campaign performance
- Detect invalid traffic or fraud
A tracking pixel does not necessarily identify a visitor by name. It may recognize a browser, device, advertising identifier or pseudonymous profile.
Where required, optional advertising and analytics technologies should be controlled through consent tools, browser settings, platform settings or other available privacy controls.
6. Client Campaign Data
Buffalo Digital Advertising may process personal information on behalf of its clients.
Examples include:
- Website visitor data
- Lead information
- Customer lists
- Email lists
- Audience files
- Conversion records
- Advertising identifiers
- Campaign performance data
- Call or form activity
- Client CRM information (i.e., data from a client's own CRM system, when a client shares it with us for campaign purposes)
For this information, the client may be the business responsible for deciding why and how the information is used. We process client campaign data to:
- Build and run campaigns
- Deliver advertisements
- Create or apply audience segments
- Measure campaign results
- Report leads and conversions
- Manage frequency and delivery
- Detect fraud or invalid traffic
- Provide technical and account support
- Follow the client's documented instructions
- Meet contractual and legal requirements
We do not use client campaign data for unrelated purposes when a contract or applicable law limits that use.
Requests concerning information collected through a client's website, advertisement or campaign may need to be sent directly to that client. When appropriate, we may refer the request to the client or assist the client in responding.
7. How We Use Information
We may use personal information to:
- Respond to inquiries
- Schedule consultations
- Prepare proposals
- Provide requested downloads
- Deliver digital marketing services
- Set up and manage campaigns
- Design or maintain websites
- Build audiences
- Place and measure advertisements
- Generate campaign reports
- Attribute leads or conversions
- Provide client support
- Manage client accounts
- Process business records and payments
- Send service communications
- Send marketing communications where permitted
- Improve the Website and our services
- Test website and campaign performance
- Maintain security
- Detect fraud, abuse and invalid traffic
- Enforce agreements
- Meet legal and contractual obligations
- Establish or defend legal claims
We may also use information for another purpose disclosed when it is collected or with permission.
8. How We May Disclose Information
We may disclose personal information in the circumstances described below.
Clients
We may share campaign, lead, conversion and reporting information with the client responsible for the applicable campaign or service. For example, information submitted through a client's advertisement or landing page may be delivered to that client.
Advertising and Technology Providers
We may work with:
- Search advertising platforms
- Social media platforms
- Programmatic advertising platforms
- Streaming video and audio providers
- Email marketing providers
- Audience and data providers
- Analytics providers
- Website hosting companies
- Content delivery networks
- Tag-management systems
- Customer relationship management platforms
- Call-tracking services
- Form and landing-page providers
- Reporting and attribution platforms
- Cloud storage and collaboration providers
- Cybersecurity and IT providers
These providers may process information under our instructions, a client's instructions or their own published terms and privacy practices, depending on the relationship.
Professional and Business Providers
We may disclose information to:
- Accountants
- Attorneys
- Insurers
- Payment processors
- Contractors
- Consultants
- Business partners
- Other providers that support our operations
Legal and Safety Reasons
We may disclose information when reasonably necessary to:
- Comply with law, regulation, subpoena or court order
- Respond to a lawful government request
- Protect our rights, clients, systems or property
- Investigate fraud, abuse or security incidents
- Protect the safety of a person
- Enforce an agreement
- Establish or defend a legal claim
Business Transfers
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets or similar business transaction.
9. Sale, Sharing and Targeted Advertising
We do not sell personal information for money.
Some privacy laws define "sale," "sharing" or "targeted advertising" broadly. Under those definitions, the use of advertising cookies, pixels, audience matching, retargeting or cross-context advertising may qualify even when no money is exchanged for personal information.
Where required by applicable law, eligible users may opt out of covered:
- Sales of personal information
- Sharing for cross-context behavioral advertising
- Processing for targeted advertising
- Profiling that produces legal or similarly significant effects
Available methods may include:
- Website cookie or privacy controls
- A privacy-request form
- Emailing info@buffalodigitaladvertising.com
- A legally recognized browser-based opt-out signal
We will process recognized opt-out preference signals where required by law and technically supported.
An opt-out may affect only the browser or device from which it is submitted unless additional identifying information is provided.
10. Sensitive Personal Information
We do not ask Website visitors to submit highly sensitive personal information through standard contact forms.
Client campaigns may involve information that certain laws classify as sensitive. Examples may include precise geolocation, racial or ethnic origin, religious beliefs, health-related interests, union membership, sexual orientation or information about children.
We will process sensitive information only when permitted by law, supported by the required permission or consent and allowed by the applicable platform and client agreement.
We may refuse campaign instructions that create an unreasonable legal, privacy, discrimination or security risk.
Clients are responsible for confirming that they have the authority, notices, permissions and lawful basis needed to provide personal information and request its use.
11. Children's Information
Our Website and services are directed to businesses and adults.
We do not knowingly collect personal information through our Website from children under 13.
We do not knowingly sell or share the personal information of children under 16 for legally defined targeted advertising without the authorization required by applicable law.
Clients may not provide children's personal information for advertising use unless the collection and requested processing comply with applicable law and our written agreement.
Contact us if you believe a child submitted personal information through our Website.
12. Cookies and Similar Technologies
The Website may use:
- Essential cookies
- Preference cookies
- Analytics cookies
- Advertising cookies
- Pixels
- Tags
- Scripts
- Local storage
- Similar technologies
These technologies may support:
- Website operation
- Form processing
- Security
- Preference storage
- Traffic measurement
- Attribution
- Audience creation
- Retargeting
- Advertising delivery
- Performance reporting
You may be able to control nonessential technologies through a cookie banner, privacy settings, browser controls or platform-level advertising settings.
Blocking cookies may affect Website features.
13. Analytics
We may use analytics services to measure:
- Website visits
- Traffic sources
- Page activity
- Engagement
- Device and browser information
- Form interactions
- Downloads
- Campaign performance
- Conversion activity
Analytics information may be aggregated, pseudonymized or associated with cookies, devices or online identifiers.
Analytics providers may process information according to their own terms and privacy notices.
14. Email and Text Communications
We may send emails concerning:
- Inquiries
- Appointments
- Proposals
- Client services
- Reports
- Downloads
- Business updates
- Marketing information
You may unsubscribe from promotional emails using the link in the message or by contacting us. An unsubscribe request does not stop operational, transactional, contractual or legally required communications.
We will not send recurring marketing text messages without the consent required by applicable law.
Standard message and data rates may apply to text communications.
15. Data Security
We use reasonable administrative, technical and physical safeguards intended to protect personal information.
These measures may include:
- Access restrictions
- Password controls
- Multifactor authentication where available
- Encryption where appropriate
- Secure hosting
- Software updates
- Backups
- Vendor review
- Staff and contractor access limits
- Security monitoring
- Incident-response procedures
- Secure disposal practices
No website, advertising platform, email system, data transfer or storage method can be guaranteed to be completely secure.
Clients should not provide passwords or sensitive credentials through ordinary email when a secure access method is available.
16. Data Retention
We retain information for as long as reasonably needed to:
- Respond to an inquiry
- Provide services
- Complete a campaign or project
- Maintain client and business records
- Meet contractual requirements
- Resolve disputes
- Prevent fraud or abuse
- Meet accounting, tax, insurance and legal duties
- Establish or defend claims
Retention periods vary based on the information, service, client instructions and applicable law.
Client campaign data may be deleted, returned, aggregated or deidentified according to the applicable agreement and platform capabilities.
17. Your Privacy Rights
Depending on your location and the law that applies, you may have the right to request:
- Confirmation that we process your personal information
- Access to certain personal information
- Correction of inaccurate information
- Deletion of certain information
- A portable copy of certain information
- Information about categories of information collected
- Information about categories of recipients
- An opt-out from certain sales, sharing or targeted advertising
- Restriction or limitation of certain sensitive-data uses
- Withdrawal of consent
- An appeal of a denied request
Privacy rights are subject to legal exceptions and eligibility requirements.
To submit a request:
Email: info@buffalodigitaladvertising.com
Phone: 716-203-1777
Mail: Buffalo Digital Advertising, 14 Lafayette Square, Buffalo, NY 14203
State that your message concerns a privacy request and describe the request. We may need to verify your identity before responding. Verification may require information that reasonably matches our records.
An authorized agent may submit a request where permitted by law. We may request proof of authorization and may verify the request directly with the individual.
We will not unlawfully discriminate against a person for exercising an applicable privacy right.
Client-Controlled Information
If your information was collected through a client campaign, advertisement, website or landing page, the client may be responsible for the request.
Provide the client or campaign name when possible. We may direct the request to the client or process it under the client's instructions.
18. Deidentified and Aggregated Information
We may create or receive information that has been aggregated or deidentified so that it is not reasonably linked to a specific person.
We may use this information for:
- Reporting
- Analytics
- Research
- Performance comparisons
- Product and service improvement
- Fraud detection
- Business planning
Where required by law, we will not attempt to reidentify information maintained as deidentified.
19. Third-Party Websites and Services
The Website may link to or include content from third-party websites and platforms. We do not control the privacy, security or content practices of those services.
Third-party services may include:
- Social media platforms
- Search engines
- Video platforms
- Scheduling tools
- Mapping services
- Document providers
- Advertising platforms
- Client websites
Review the privacy policies of third-party services before providing information to them.
20. International Processing
We and our service providers may process information in the United States and other countries where providers operate.
Privacy laws may differ between jurisdictions.
Where required, covered transfers will use an appropriate legal mechanism or contractual protection.
21. Business-to-Business Information
We may collect professional information about employees, owners, contractors and representatives of clients, vendors and business prospects.
This information may include:
- Name
- Business contact information
- Employer
- Job title
- Professional communications
- Contract and account information
- Business interests and service needs
We use this information to manage business relationships, provide services, communicate and maintain records.
22. Changes to This Privacy Policy
We may revise this Policy when our Website, services, vendors, data practices or legal obligations change.
The current version will be posted on this page with a revised effective date.
Material changes may also be communicated through the Website, email or another reasonable method.
23. Contact Us
Questions, concerns and privacy requests may be sent to:
Buffalo Digital Advertising
14 Lafayette Square
Buffalo, NY 14203
Phone: 716-203-1777
Email: info@buffalodigitaladvertising.com
Website: https://buffalodigitaladvertising.com