More Showroom
Traffic.

Conquest Campaigns Work Here

Geo-fencing competitor dealerships is one of the most effective tactics in automotive. We can target customers who visited a competing lot and serve them your ads on their drive home.

OTT Reaches In-Market Buyers

Streaming TV viewers in the Buffalo market are watching on connected devices. OTT/CTV lets you reach them with unskippable video ads at a fraction of broadcast TV cost.

Service Department Revenue Is Undermarketed

Most dealers focus all their advertising on new car sales. The service department is a recurring revenue engine that most dealers under-advertise. We fix that.

What We Know About This Market

Buffalo is a truck and SUV market. That matters when you're building audiences. A geo-fencing campaign targeting residents of southern Erie County looks different from one targeting the city's east side. We know the zip codes, the income brackets, and the vehicle preferences that define each pocket of your trade area.

Auto buyers in Western New York do their research online but they still visit the lot before they buy. The window from first search to lot visit averages around two weeks for new vehicles and four to seven days for used. That's the window we're targeting. Show up consistently during that period — in their streaming apps, on the sites they browse, in the apps they use — and you're in the consideration set when they're ready to drive in.

Dealers who run conquest geo-fencing around competitor lots in Orchard Park, Lockport, and the eastern suburbs consistently see lift in conquest sales. It's not complicated — a customer who just walked another lot is actively in-market. Reaching them in the next 24 hours changes outcomes.

Our Approach to Automotive Advertising

We build automotive campaigns around the buying cycle, not the calendar. That means your media mix shifts based on where inventory is, what incentives are running, and what competitors are doing.

For new vehicle sales, we run OTT/CTV for upper-funnel awareness and Google Performance Max for lower-funnel intent capture. For used vehicle sales, programmatic display and geo-fencing do the heavy lifting. For service, we run hyperlocal campaigns targeted to owners of vehicles in your service bay's age range — typically 3 to 10 year old models in your brand.

Every campaign is tagged for form fills, phone calls, and direction requests. We know what your digital spend is producing in showroom visits. We also integrate with most CRM platforms so booked appointments and closed deals feed back into the attribution model.

Creative rotates every 30 days minimum. Stale ads kill performance in automotive faster than almost any other category.

What Results Look Like

Conquest campaigns targeting competitor lots typically show results within the first two weeks. You won't see it in the data immediately — the lag between ad exposure and lot visit is 3 to 14 days — but after 30 days you'll see it in conquest sales.

For service departments, clients who run consistent digital campaigns around their service area see a 20 to 35 percent increase in booked appointments within 60 days. The ROI on service advertising is often 3 to 5x better than new vehicle advertising because the ticket size relative to ad spend is more favorable.

OTT/CTV results take longer to show in direct attribution (it's a brand channel, not a response channel) but clients who run it consistently see lower cost-per-lead on their search campaigns over time. Awareness creates the searches that search ads capture.