More Patients.
Less Vacancy.

HIPAA Compliance Is Non-Negotiable

Healthcare advertising requires careful handling of targeting parameters and landing page design. We know the rules and we build campaigns that stay within them.

Reputation Is the Product

A patient choosing between two practices with similar services will choose the one with better reviews every time. We help practices build and protect their online reputation.

New Patient Acquisition Has a Clear ROI

A new patient is worth a specific dollar amount to your practice over their lifetime. We build campaigns with that number in mind and measure against it.

What We Know About This Market

Western New York healthcare is anchored by two major health systems — Kaleida Health and ECMC — and a network of independent practices, multi-specialty groups, and specialty clinics that compete for patients across Erie and Niagara counties.

Independent practices have an advantage most don't use: they can move faster and advertise more specifically than a health system can. A private orthopedic group can run a geo-fencing campaign around physical therapy clinics and sports facilities. A dental practice can target homeowners by zip code with a specific promotion. A dermatology clinic can run OTT ads during allergy season.

The patient acquisition economics in this market are favorable for practices willing to invest in digital. The average new patient value across primary care and specialty practices in this region ranges from $800 to $4,000 annually. At those numbers, even a modest improvement in new patient volume pays back the marketing investment in weeks, not years.

Our Approach to Healthcare Advertising

Every healthcare campaign starts with a compliance review. We document our data handling, confirm tracking pixels are configured correctly, and confirm that no protected health information enters our advertising platforms.

For patient acquisition, we run a two-track approach. The first track is search — Google Search Ads targeting condition and symptom terms in your specialty, plus local service terms. The second track is awareness — OTT/CTV for brand building across your service area, plus programmatic display for retargeting people who visited your website but didn't convert.

For practices with multiple locations, we run hyperlocal campaigns calibrated to each location's patient radius. A practice in Williamsville shouldn't be competing with its own Orchard Park location. We geo-segment so each location gets the right coverage without internal cannibalization.

Reputation management runs continuously. We build a review generation process tied to your existing patient communication workflow. When patients have good experiences, we make it easy for them to say so publicly.

What Results Look Like

Healthcare clients typically see new patient form submissions and phone calls increase 25 to 45 percent within 90 days of campaign launch. The largest gains usually come from specialties where patients are actively searching — orthopedics, dental, dermatology, urgent care, and mental health.

Reputation improvement takes longer but compounds. Getting from 4.1 to 4.7 stars with 80 additional reviews typically takes 4 to 6 months. The practices that commit to the process consistently outperform their local competitors on review quantity and rating within a year.

Cost-per-new-patient varies by specialty. Primary care runs $40 to $90. Specialty practices run $90 to $200. Both are well inside positive ROI territory when measured against patient lifetime value. We track these numbers and report them monthly so you can see the return directly.